Author Archive

Why Newsletters Work

Kevin Dean – Tuesday, October 05, 2010 Although sending out a regular newsletter may seem like a daunting task, it’s really easier than you think. You can include things like helpful tips and tricks, lists of useful information or links to articles. Marketing is a tricky game because the moment you’re ready to promote your…

The Importance of Information Architecture

 Kevin Dean – Wednesday, September 29, 2010 Creating a website isn’t so hard. You purchase a domain, hire a designer, add your subject matter, and boom done. Right? Well … yes. However, if you’re in the business of building websites to market a product or company, you’re missing a huge component of the process that…

Marketing Through Social Networking

Kevin Dean – Tuesday, September 21, 2010 These days everyone seems to be obsessed with social media. From Facebook updates to Twitter tweets, you can keep track of what most of your friends are doing or feeling or thinking twenty-four hours a day. And, if you’re active with your account, they can keep track of…

Avoid Over Optimization

Kevin Dean – Wednesday, September 08, 2010 For people starting new Internet marketing ventures, discovering the strategies and tactics of SEO can be very exciting. When you first learn about search engine optimization, it’s easy to get caught up and a lot of people end up overdoing it. Of course you want to do what…

Small Business SEO: A List of Don’ts

Kevin Dean – Tuesday, August 31, 2010 For entrepreneurs marketing an Internet business, understanding and implementing the basics of search engine optimization, as well as general marketing strategies, is an essential part of creating a successful online presence and a positive balance in your company’s bank account.   The ultimate goal of any marketing effort, SEO…

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