Author Archive

7 Ways Yelp’s Check In Offers Benefit Your Business

Check in offers were introduced on Yelp back in 2010, but they are still underutilized by today’s businesses. The feature rewards customers for checking into a particular business location. The reward could be anything – a coupon for a future visit or an incentive for a free item. It can only be used by businesses…

Why Remarketing is More Than Making a Sale

The online world is particularly loud and noisy, and because of that, consumers have no choice but to filter out the information that is irrelevant to them. The ability for the human brain to do this is actually a good thing because an overload of information would make the Internet unenjoyable. But from a marketing…

2015 Marketing Checklist

Written By: Eric Wiedenmann President Market Development Group, Inc. (925) 648-0680 ericw@marketdevelopment.net   This is from Eric’s most recent newsletter.  I hope you enjoy reading it.  To sign up, just contact Eric or sign up on his website. 1. __ Never stop selling. A company that thinks that their product or service is so good…

4 Ways to Stand Out on Social Media

How in the world do you stand out on social media when it’s flooded with noise from everyone else? You may not be a small voice – you may have plenty to say. But that’s very difficult when those around you are demanding attention too. Regardless of how many social networks pop into the mix,…

Beef Up Your Headlines with These Tips

You probably know that headlines are super important, but that doesn’t make them any easier to write. Once you’ve exhausted your energy on creating content, adding in keywords and separating ideas with subtitles, the last thing you want to do is spend more time on coming up with a title. But if you fail to…

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