5 Trends That Will Dominate Social Media Marketing
Things change in the blink of an eye when it comes to social media marketing. What worked six months ago may be obsolete now, though some things that worked several years ago can still be used today. The key is keeping up with the latest trends and building on tried-and-true practices that work. It can be a little scary to be a trendsetter since no brand wants their next campaign to fail, but sometimes you have no choice but to put yourself out there and see what happens.
Here are five exciting trends to look forward to in the social media marketing world. Go ahead – reinvent the wheel.
- Video Marketing
Video marketing is growing, and it’s no surprise why. Videos have the potential to share information quickly and go viral. Some ideas to get you started include interviews with industry experts, testimonials, product features and how-tos. With online videos accounting for half of all mobile traffic, it makes sense to start putting some of your content on film.
Podcasting is an extension off videos. There is no visual to watch, but customers enjoy listening to information rather than having to read it. Podcasts are entertaining and can be listened to on the go – in the car, on the train or during a break at work. Plus, some things are better explained than written.
- Mobile Presence
People are increasingly mobile, and this trend will only continue to grow. Most marketers realize that their websites need to be mobile friendly, but their presence needs to match this. Mobile customers want their information fast, so be sure that you answer questions and respond to feedback on social media right away. Otherwise, you’ll miss crucial opportunities.
- Online Wallet
Social media will soon become a new channel for shopping. Consumers can already shop on some platforms, but there will be new features that will make shopping on social media easier and more accessible. For instance, Instagram and Pinterest plan to roll out new action buttons, and Facebook has the option to autofill your credit card information for future purchases.
Facebook is one of the most popular social media networks in the world, and it’s not slowing down. Even though some demographics are moving to other channels (high schoolers and college students, for instance), they still tend to have active profiles. According to the 2015 Social Media Marketing Report, 93 percent of marketers surveyed said that they were on Facebook, plan to continue using it and want to learn more about it.
What up-and-coming trends do you plan on exploring?