5 Signs That You’ve Mastered LinkedIn
LinkedIn is a powerful social network that allows you to connect with all types of individuals: colleagues, customers, other businesses and more. While just about any business can benefit from having a presence on the professional network, it’s imperative that you’re there if you sell your product or service to other businesses.
Even though LinkedIn is the obvious choice for B2B businesses, how do you really know if you’re doing things right? Sure, there are plenty of tips out there that provide some direction, but it’s not always easy to measure your performance. Or is there?
Let’s dive into 5 strong indications that you have mastered LinkedIn for your business.
- You have defined your goals.
So many people jump onto LinkedIn and start doing random things such as reaching out to connections and endorsing people. But they don’t take the time to determine their objectives.
You’re not like them, though. You know your goals, how you plan to go after them and what will determine success. Examples of objectives include generating leads, increasing sales and expanding your community.
- You know who you are targeting.
When you know what goals you want to achieve, it’s not so hard to target the right people. For example, if you want to increase sales, connect with people who might have a need for your product or service. If you want to establish yourself as a thought leader, connect with other businesses and colleagues. This ensures that you are putting your efforts into creating the right relationships.
- You are focused on creating content.
With your objectives in place and the audience you intend to reach, you’ve learned to create content that your readers find valuable. Whitepapers, articles, infographics and listicles are informative and easy to digest – perfect for LinkedIn (skip last weekend’s pictures from the corporate party).
You know you’ve mastered LinkedIn when your content is used to stay in front of your audience and nurture them through the funnel.
- Your profile is well structured.
Part of mastering LinkedIn is having a well-thought-out profile. When people come to visit, you offer a set of solutions that help them with their issue. Your profile is written in a way that shows readers you understand them and can be a credible partner. You provide a range of media such as articles, photos, videos and slideshow presentations to educate visitors as well as strong calls to action.
- You enjoy it.
Some people get frustrated with social media when they don’t see its return right away. But if you find yourself actually enjoying LinkedIn and the relationships you have built on the network, this is a sure sign that you’ve mastered it.
You’ve learned to look beyond the superficial metrics of follows, shares and endorsements and instead focus on participating in Groups, answering questions and showing others how you can be of help to them. This is the real reward in LinkedIn.