5 Cost-Effective Ways to Market Your Business Online

Marketing your business online offers a range of benefits, including a wider reach, measurable results, quicker conversions and the ability to target a specific audience. Advertising your business online doesn’t have to be a budget breaker either. There are numerous ways to successfully market your brand while being conscious of your advertising budget. Let’s discuss a few of them.

1. Set Up a PPC Campaign

A PPC strategy is beneficial for small businesses because you control how much money you want to spend. Also, PPC campaigns are not successful because of the money put in. Instead, they rely on the quality of the text ad and the accuracy of the keyword targeting. To improve the ads’ performance, create landing pages with a call to action.

2. Reach Out to Local Customers

If you are a locally-run business, a great way to gain visibility and boost sales is by offering an incentive to local customers. Online platforms that allow you to do this include the Yelp Listings and Foursquare. You will also need to determine keywords that your audience is searching for and include these words in your content.

3. Get Social on Social Media

Social media is an excellent way to connect with your audience, but the key is knowing which channels your audience is on. At the minimum, you should have profiles set up on Facebook, Twitter and LinkedIn. Create a social media marketing strategy that defines when you will post, what you will post and how you will engage your audience.

4. Have an SEO-Friendly Website

As much time as you may spend on social media or offering incentives to local customers, interactions will come to an abrupt end if you don’t have an SEO-friendly website in place. Your website is the hub of information for customers, and it reflects your professionalism and expertise. Ensure that your website is relevant and up to date, otherwise it may be time for a refresh.

5. Create an Engaging Email Newsletter

Despite what some may say, email marketing is not dead – or even close to dying. Creating an engaging newsletter is a great way to reach a particular audience, generate new traffic and keep people interested in your offerings. Be sure to include social sharing buttons on your newsletter so that it can be shared on social media.

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