4 Ways to Choose a Marketing Automation Platform
Marketing automation is a powerful tool that must be flexible enough to help with specific tasks and also user friendly. The right automation program will save you time, streamline tasks, boost revenue and improve communication. The wrong one can leave you frustrated and out of your investment. That’s why it’s important to try out various marketing automation tools to see which one fits your business.
Let’s discuss some of the best ways to choose marketing automation that will benefit your business.
- Create a Plan
Some businesses get so excited to try marketing automation, they end up going with one of the first programs that they try. This is a mistake. Each marketing automation program is unique based on factors such as cost, how it tracks performance and how it delegates leads to specific campaigns. There’s a lot of great platforms out there, but they won’t do your business any good if they won’t meet your needs. Define what matters to your business and then find a platform that will cater to your priorities.
- Map Your Marketing Funnel
Your sales funnel is a great place to look for content ideas and other types of valuable information. Take a closer look at the various phases of the marketing funnel and what types of questions you should be asking your audience. For example, who are you talking to? What information is your audience searching for? How do you plan to measure their interest? By mapping your sales funnel, you may create targeted content that can be used to nurture leads.
- Select a Comprehensive Tool
Ideally, choose a comprehensive marketing automation tool that can cover the majority of what you need for sales, marketing and customer service. You can always integrate a content creation system at a later date, so it’s okay if you don’t find a platform with a system you like. The purpose of having everything in a single platform is that it streamlines operations, boosts communication and keeps everyone on the same page.
- Stick with the Basics
Marketing automation is highly popular, and with this comes a host of new and exciting features. But, don’t get caught up in all the hype. You don’t need to collect data on every little thing, and if you do, you might get confused and distracted from the data that does matter. In other words, keep your marketing automation software simple. You don’t need to shell out hundreds or thousands more to get the latest features, unless you know that you can benefit from them. Otherwise, a more simple program with necessary, intuitive tracking features will do just fine.
WSI Net Advantage is an expert on marketing automation. Give us a call at 510-687-9737 to learn more about our marketing automation solutions. You can also get in touch with us by filling out our contact form.