4 Things to Learn from Your Audience
If you think that your brand is here to teach your audience a thing or two, think again. The truth is that your audience is here to teach you a few things! Years ago, brands had the mentality that if their product or service could improve the lives of people, their customers should automatically buy it. Today, there is a different way of buying things, and consumers have more power than ever.
Consumers don’t have tolerance for brands that fail to deliver on their promises, and if they don’t like a product, they’ll voice their feelings on social media. With so much on the line, it’s important that you take the time to learn about your audience, listen to their feedback and implement the right changes. If you skip over these critical steps, you’ll miss out on a lot.
Let’s take a look at four things you can learn from your audience.
- What are their likes and dislikes?
Establishing relationships with customers is like dating. In the early stages of your relationship, it’s important to learn about the likes and dislikes of your customers. What types of things do they enjoy? What turns them off? You can then use this information to personalize your messages and create offers that appeal to their lifestyle.
- What do they want to see more of?
If you don’t know what your audience wants to learn more about, you have no direction for your content. The best way to find out what your target customers want is by asking them. Create an online poll or ask for feedback on the comments section of a blog. Then generate content based on what your audience is interested in reading more about. Content that is valuable will reach more people, and in turn increase fans and followers on social media.
- What are their pain points?
The best way to deliver personalized customer service is by understanding your target customer’s pain points. What types of things are they frustrated with? How is your product expected to help this? Does your product live up to its expectations? Customers always feel much better taken care of when the customer service team truly listens and understands their position.
- Can they share their experience in real time?
You can enhance your relationships with customers when there is a channel for communicating in real time. Social media is an excellent channel for this – Twitter in particular. People love when they can share their opinion or provide updates in real time so that both the brand and others know about their experience.
How to Gather this Information
There are a number of ways to collect this information, including customer research surveys. These personal surveys can be offered online or through phone and have the potential to be customized to meet your unique needs. You can even select interactive formats and popups that target your customer base. Let WSI Net Advantage create a customized survey and then process and analyze the data to provide you with a comprehensive review of the results.
In order to boost your marketing strategy, it’s crucial that you know who your target customer is. WSI Net Advantage is here to help you learn more about this customer and how you can better market to them. Call us today to learn more at 510-687-9737.