Marketers everywhere love a good landing page. With slick, user-friendly designs, skillfully optimized content and some trusty A/B testing, you will have the makings of a customer converting machine! Time and time again, landing pages are proving to be just what the digital doctor ordered if your company is in need of qualified leads while also getting the best bang for your hard-earned buck!
- Businesses with 40 landing pages or more generated a whopping 12x more leads than those with only 1-5 landing pages!
- Landing pages that utilize videos can improve conversion rates by up to 80%.
- Of brands who see considerable increased sales numbers, 71% of them tested multiple landing pages.
DID YOU KNOW…?
- Google ran more than 7,000 A/B tests in 2011 alone!
- Gmail once set out to find the highest converting shade of blue and tested 50 different shades for their call-to-action color!
- Even the U.S. Democratic Party got in on the testing action: President Obama raised an additional $60 million, using A/B testing strategies!
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