Lorna Riley, President of Chart Learning Solutions notes, “We are very excited about our new website.  Chart Learning Solutions has been providing training services and motivational seminars for more than 20 years.  This new site amplifies our services and enables members in our community to additional information including case studies, articles and private coaching sessions.”

The new site was created on WSI’s Genesis Platform, a WordPress based site which has been carefully optimized and matched with robust widgets and add-ons proven to work together seamlessly.

Learn more about our custom website design and development services!

This program recognizes our ongoing participation and successful completion of courses, classes, workshops and other educational sessions required to achieve this international certification.  Learn more about our Certified Internet Consultant Program.

Matt Cutts, Google’s SEO strategy expert discussed in this new video exactly how Google looks at paid links and paid directories.  Venture at your own risk.

From Mickie Kennedy of ereleases.com, he offers some good things to think about to generate some good press, or to give to your SEO provider to create some “jazz” and new placement and links:

– How can I tie my company into current events and other

popular news stories?

– Is there a different spin I can put on an old story?

– Do I have any well-known, respected clients who I can

get a quote or recommendation from?

– Does my story have ties to seasonal changes or activities?

– Has someone at our company received a special award or

certification?

– Are we using any innovative technology or processes that make us stand out from our competition?

– What problems (pain points) do we solve?

– Are there any industry trends we can comment on?

– Do we have any interesting statistics or case studies we can release?

Want to get some links, some “press”, and possibly some page 1 placements?  Give WSI Net Advantage a call.  We’ll get you going!

Since our founding in 2003, WSI Net Advantage has worked with a number of travel, lodging and tourism clients to help them market their business.  Some examples include, Super SightSeeing, Fishermans Wharf, Napa Valley Hotel and Suites, and Destination Partners.

“By joining San Francisco Travel, we are expressing a commitment to further enhance our knowledge of the travel industry, as well as use it as a platform to increase the knowledge of its members via training and webcasts.  We hope to make Internet Marketing easier to understand for the business owners in San Francisco Travel as well as discuss ways we might be able to assist them in their business building goals.  We look forward to a productive relationship.”

Andy is extremely knowledgeable and gets right to the point in his seminar.  It’s Free!  Reserve your spot now.

When:  Tuesday Feb 21 at 11AM PDT and Thursday Feb 23 at 3PM PDT.

Learn More and Register Here

Tuesday, January 24, 5 PM to 8 PM 

Silicon Valley SCORE
234 E. Gish, Suite 100  San Jose, CA  95112 

Instructor:  

Kevin Dean 

Internet Marketing Consultant at WSI Net Advantage

Most business people understand the impact that the Internet has on the way we do business and how important it is to establish an effective Internet strategy for their company.

This 3-hour seminar is specifically designed for the small business owner. The seminar will cover:

• How to use and market a professional looking website
• How to understand the key aspects that visitors and search engines look for when they visit a website
• Discussion centered around sample websites
• Analysis of common mistakes and how to best avoid them
• A review of best practices for E-Commerce and secure websites

 This course is not a technical course on how to design websites, but a course that teaches you what a good website should look like for effective marketing of your business. 

Tuesday, January 24, 5pm to 8pm 

Sign up on line by January 23     $40 

Register at the door                     $45

5PM to 8PM 

 click here to register  

Here is a snippet…read more!

It’s no secret that landscape professionals are looking for affordable means of marketing in this challenging economic climate. But to optimize your marketing and advertising efforts, it’s important to evaluate dollars spent compared to leads generated. This type of analysis can yield invaluable information and, in turn, lucrative results.

Take Hayward, CA-based Arborwell for example. The locally owned professional tree and landscape management company enlisted the help of the digital marketing company WSI Net Advantage about six years ago when Arborwell owned a slow, outdated website that was originally built in Flash, making it difficult to update and maintain the website. Arborwell was also looking to increase its presence on the web through search engines.  

Arborwell has been recognized on the San Francisco Business Times ‘Fast 100’list for the past seven years, but less than a decade ago, the small but growing company lacked the state-of-the-art web tools it needed to achieve its potential for growth and success. Besides having a slow, outdated website that required a total content makeover, Arborwell was in serious need of search engine optimization (SEO) work, which is an extremely important aspect of building a solid online presence. As an Internet marketing strategy, SEO combines various tactics to improve the visibility of a website when users are searching key words on the web. Optimizing a website may involve editing its content, HTML and associated coding, as well as adding backlinks and inbound links.

Read more on Web Marketing in the Green Industry and contact WSI Net Advantage to learn how we can help YOU!

The good news is that when it comes to SEO, those resources aren’t as much of a factor. The algorithms that Google and other search engines use don’t care about your marketing budget, they care about whether you’re providing your end user with high quality, relevant content.

Here are some ideas for improving your user experience and boosting your SEO, without worrying about your marketing budget:

• Provide as much relevant, unique content as you can, including videos, transcriptions, FAQ pages, articles, and the like.
• Don’t be afraid to show users who you really are. The more you profile the unique personality of your company, the more likely consumers are to choose your site over another, generic one.
• Take advantage of local search by making sure that your company profile appears on sites such as Google Places and Yahoo Local.
• Check your speed. Since load times are now being used in search engine algorithms, it’s important to make sure your site isn’t holding your users up.

Most importantly, focus on your clients and potential customers’ needs. What information is most valuable to your end user? If you can figure out what your ideal market is looking for, and make your best effort to provide it, you can’t go wrong.

Rather than trying to pack your site with content you think will attract the search engine spiders, fill your pages with useful, relevant information and materials to attract your target clients. Remember, at the end of the day, they’re the ones who are going to be buying your products and services, not the spiders.

But, what about your incoming phone calls? Do you know from where those folks are coming? Do you make a habit of asking callers what inspired them to pick up the phone?

If you’re not tracking the phone calls that come into your office, you’re missing out on a vital piece of information that will help you more accurately assess your ROI on your marketing campaigns.

Tracking and linking your incoming calls gives you the ability to identify and analyze the marketing resources that are generating offline traffic, and in turn, which of those calls are leading to sales.

Here’s a list of some websites that can help you track your incoming calls:

• AvidTrak
• Mongoose Metrics
• ClickPath

By tracking offline visitors as diligently as you do the online ones, you can get the complete picture of how your marketing efforts are working. And if you find that they’re not working the way you want them to, you’ll be able to adapt your strategies to improve your campaign’s success.

If you have questions about phone call conversion tracking for any of your ads, pay per click campaigns or keywords, feel free to contact us directly. We’d love to help you get on the right track!