WSI Net Advantage - Online Business Marketing Blog

If you are considering starting a business in an existing marketplace, how do you differentiate yourself?  And for that matter, do you NEED to differentiate yourself?  Sometimes it makes sense to not recreate the wheel and spend your time on building your business instead of inventing a business plan.

Franchises offer just that opportunity.  I purchased my WSI franchise eight years ago, and here was my thought process.  I wanted to start my own business after working in high tech for many years.  As I started to try to develop a plan for me – I thought being a consultant and telling people what to do was right up my alley – I had to come up with a brand, a personal package, a way to efficiently communicate what I could for prospective clients…honestly, it quickly became overwhelming.

So I searched to buy an existing business, with existing clients and products and services.  But as I researched companies and offerings, many that were for sale were distressed or having problems with clients or service offerings.

I stumbled onto WSI and like the prospect of having support, training, products and branding all at once.  In a short period of time, I was in business!

If consulting is not for you, how about something like a Childrens fitness franchise?   It takes a special person to be around kids all day long, but if you believe in a kid’s health and understand they need creative outlets for imagination and growth, a Safari Run franchise might just be the right opportunity for you.  Offered only in California, it provides complete training, start up assistance, a business model and services you can get started with right away.  Learn more about this childrens gym franchise and see if it is right for you.

Or, if you are interesting in an opportunity like WSI Internet Consulting, give me a call or drop me an email.  I would be glad to discuss what its value is for me.