Landscape Magazine has posted a case study on their website of how WSI Net Advantage worked (and still does!) with Arborwell Professional Tree Management in Hayward, CA on their Internet Marketing.
Here is a snippet…read more!
It’s no secret that landscape professionals are looking for affordable means of marketing in this challenging economic climate. But to optimize your marketing and advertising efforts, it’s important to evaluate dollars spent compared to leads generated. This type of analysis can yield invaluable information and, in turn, lucrative results.
Take Hayward, CA-based Arborwell for example. The locally owned professional tree and landscape management company enlisted the help of the digital marketing company WSI Net Advantage about six years ago when Arborwell owned a slow, outdated website that was originally built in Flash, making it difficult to update and maintain the website. Arborwell was also looking to increase its presence on the web through search engines.
Arborwell has been recognized on the San Francisco Business Times ‘Fast 100’list for the past seven years, but less than a decade ago, the small but growing company lacked the state-of-the-art web tools it needed to achieve its potential for growth and success. Besides having a slow, outdated website that required a total content makeover, Arborwell was in serious need of search engine optimization (SEO) work, which is an extremely important aspect of building a solid online presence. As an Internet marketing strategy, SEO combines various tactics to improve the visibility of a website when users are searching key words on the web. Optimizing a website may involve editing its content, HTML and associated coding, as well as adding backlinks and inbound links.
Read more on Web Marketing in the Green Industry and contact WSI Net Advantage to learn how we can help YOU!
