As an Internet marketer, we’re sure that you’re already keeping track of your online visitors through your web analytics program. You know how users found your website, what the most used keywords and phrases are, and the links on your site that make them go “click.”
But, what about your incoming phone calls? Do you know from where those folks are coming? Do you make a habit of asking callers what inspired them to pick up the phone?
If you’re not tracking the phone calls that come into your office, you’re missing out on a vital piece of information that will help you more accurately assess your ROI on your marketing campaigns.
Tracking and linking your incoming calls gives you the ability to identify and analyze the marketing resources that are generating offline traffic, and in turn, which of those calls are leading to sales.
Here’s a list of some websites that can help you track your incoming calls:
By tracking offline visitors as diligently as you do the online ones, you can get the complete picture of how your marketing efforts are working. And if you find that they’re not working the way you want them to, you’ll be able to adapt your strategies to improve your campaign’s success.
If you have questions about phone call conversion tracking for any of your ads, pay per click campaigns or keywords, feel free to contact us directly. We’d love to help you get on the right track!
Tags: avidtrak, call tracking, click path, clicks, marketing, mongoose metrics, ROI, tracking visitors, value of call tracking