WSI Net Advantage - Online Business Marketing Blog

Because they often lack the funds, personnel and other advantages that larger companies enjoy, small business owners face a constant struggle to keep up with the marketing efforts of their bigger-marketing-budgeted competitors.

The good news is that when it comes to SEO, those resources aren’t as much of a factor. The algorithms that Google and other search engines use don’t care about your marketing budget, they care about whether you’re providing your end user with high quality, relevant content.

Here are some ideas for improving your user experience and boosting your SEO, without worrying about your marketing budget:

• Provide as much relevant, unique content as you can, including videos, transcriptions, FAQ pages, articles, and the like.
• Don’t be afraid to show users who you really are. The more you profile the unique personality of your company, the more likely consumers are to choose your site over another, generic one.
• Take advantage of local search by making sure that your company profile appears on sites such as Google Places and Yahoo Local.
• Check your speed. Since load times are now being used in search engine algorithms, it’s important to make sure your site isn’t holding your users up.

Most importantly, focus on your clients and potential customers’ needs. What information is most valuable to your end user? If you can figure out what your ideal market is looking for, and make your best effort to provide it, you can’t go wrong.

Rather than trying to pack your site with content you think will attract the search engine spiders, fill your pages with useful, relevant information and materials to attract your target clients. Remember, at the end of the day, they’re the ones who are going to be buying your products and services, not the spiders.