Internet Marketing - Sift the Grain from the Chaff

"Improve Your Sales Using the Internet - With WSI"
December 2008

You get some great sounding offers in your Inbox every day: “market your website in over 25 key search engines and websites for only $75 – guaranteed top positions”, or “submit your site monthly to Google for a small monthly fee”, for example. Sure – they do sound great. But before you buy, be careful. Some of these marketing offers are little more than clever scams. One company, dlscorp, even sends solicitations that look like a bill for your domain name and promises listings in dozens of search engines. In tiny print at the bottom are the words, “This is not a bill. This is a solicitation.” You practically need a microscope to see it. These offers are plain sneaky.

How do you tell a real offer from one that is out to make a quick buck on your enthusiasm for Internet marketing?

Some handy tips to help you separate the grain from the chaff:

1. No one can promise a top spot in a search engine unless you pay for placement, such as in Google AdWords. Even then, you are bidding against others looking for the same key words, so your rankings can change.

2. Repeat submissions to search engines don't work. Monthly submissions to Google, for example, typically have little effect on rankings beyond the first submission.

3. There are only a handful of real search engines that index your site and have the potential to deliver substantial traffic; so be wary of any offer that promises listings in dozens or hundreds of search engines.

4. Paid incoming links actually undermine your ranking in Google, for example, because they are “link spamming” - a tactic the company does not tolerate. So, you should be skeptical of any offer that promises to boost your search rankings with paid ad links to your site.

The bottom line is these solicitations often promise results that no credible Internet marketer can ever guarantee. These “companies” know that. Still, if even a small percent of recipients send in money, thinking it is a bill or that results can somehow be guaranteed, the scammers win. Don't let them win you over.

Your money and your business deserve the best. Safeguard your interests by getting a second opinion from a credible internet marketing resource. Call Kevin at WSI Net Advantage. I'll happily review any offers at no charge.

Now that's a real offer you can bank on.

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